2011年:网络视频监控的转折点 - 安防知识网

2011年伊始，视频监控行业没有显示出相比5年前的关注下降任何标志。技术创新一直以快节奏持续着;而且产业结构也持续发展，公司间的兼并和收购活动也在增加。但被人们问的最多的问题是：什么时候将是市场的转折点?什么时候网络视频监控产品的销售额将超过模拟视频监控产品?

　　2011年伊始，视频监控行业没有显示出相比5年前的关注下降任何标志。技术创新一直以快节奏持续着;而且产业结构也持续发展，公司间的兼并和收购活动也在增加。

　　但被人们问的最多的问题是：什么时候将是市场的转折点?什么时候网络视频监控产品的销售额将超过模拟视频监控产品?

　　答案很大程度上取决于你在哪里以及你在做什么。从全球范围来说，预计在2015年以前市场拐点不会出现。然而，当你往下挖掘情况就会改变——拐点在美国出现在2013年而在EMEA(中东和非洲地区)是2012年。进一步剥离表象层面本质将会更加清楚。中东市场已经转变，而而罗斯市场预计在2011年发生转折。全球范围，机场，港口和公共事业板块都预计在2012年出现拐点;但是教育才是真正的领导行业，2010年已经发生了。真正的落伍者是零售，商业和银行金融行业。

　　对于那些还没有出现转机的地区和垂直行业来说，要加速转变需要做些什么呢?教育仍是关键——无论是对客户还是系统集成商。尽管网络监控是一个成熟的技术，但在一些行业里客户和系统集成商仍然还没有完全融入网络视频监控。客户们担心系统的可靠性和成本。系统集成商则关心的是用于再培训所需的费用和时间。产品供应商可以帮助系统集成商来进行技术教育和培训以减轻集成商的负担，而且他们还能通过展示各式成功的IP视频监控项目部署来减轻客户对系统可靠性的担心。

　　对一些客户来说，成本将永远是的关键因素，但降低设备价格和替换商业模式(比如VSaaS)将帮助IP视频监控渗透更大的市场，并接近市场的拐点。

　　【英文】

2011: The Tipping Point for Network Video

　　As 2011 begins, the video surveillance industry doesn't show any signs of being any less compelling than it was five years ago. Technology innovation continues at a fast pace; and the structure of the industry continues to evolve, with M&A activity on the increase.[nextpage]

　　But the question asked most often is: when will this market tip? When are sales of network video surveillance products going to outstrip sales of analogue video surveillance products?

　　The answer very much depends on where you are and what you do. At a global level, the tipping point isn't forecast to happen until 2015. However, this picture changes as you drill down – the tipping point is 2013 in the Americas and 2012 in EMEA. Peeling back the layers still further can be even more revealing. The Middle East market has already tipped, and the Russian market is forecast to tip in 2011. Globally, the airport, port and utilities sectors are all forecast to tip in 2012; but education is the real leader, with the tipping point having already occurred this year. The real laggards are the retail, commercial and banking & finance sectors.

　　For those regions and verticals that are yet to tip, what can be done to speed up the transition? Education remains key – both of customers and systems integrators. Despite being a mature technology, customers and systems integrators in some industries are still not fully embracing network video surveillance. Customers are worried about system reliability and cost. Systems integrators are concerned about the expense and time needed for retraining. Vendors can help systems integrators with education and training costs, and they can also allay customers' concerns about system reliability by demonstrating the numerous successful IP video surveillance deployments.

　　Cost will always be a critical factor for some customers, but lowering equipment prices and alternative business models (such as VSaaS) will help IP video surveillance penetrate the wider market, and move closer to that tipping point.